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“The 1-10 Quality Score shown in your account is an aggregated estimate of your overall performance in ad auctions; therefore, it can’t be used at auction time to determine Ad Rank. Real-time, auction-specific quality calculations of expected clickthrough rate, ad relevance, and landing page experience, among other factors, are used to calculate Ad Rank at auction time. These factors, which are based on things known only at the time of the auction, can heavily influence the quality of the user’s experience.” Source ID = 1


“Quality Score: Definition

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

  • You can see your Quality Score (Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad relevance, and landing page experience) in your keywords’ “Status” column.
  • The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.
  • Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.” Source ID = 2
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