A Web presence analysis should include:
- Keyword analysis and research – For your top keyword phrases, where do you rank if at all?
- Search engine visibility – How well can I find you and what is missing?
- Website structure analysis – Does your website lack the proper items that lead to being found?
- Social media analysis – Is your social presence consistent and well integrated with other social properties and your website?
- Competitive understanding – How do you compare to your competitors?